---
title: Insights (3)
description: Check out our insights on innovation, transformation, strategy and design.  (3)
---

# Insights

# Page 3

 Filter by topic

[All articles](https://andus.co/insights) [ Innovation ](https://andus.co/insights/tag/innovation) [ Transformation ](https://andus.co/insights/tag/transformation) [ Strategy ](https://andus.co/insights/tag/strategy) [ Design ](https://andus.co/insights/tag/design) [ &us ](https://andus.co/insights/tag/and-us)

[ Product design ](https://andus.co/insights/tag/product-design) [ Design ](https://andus.co/insights/tag/design)

### There's no such thing as a user error – how design thinking can help

 Accusations of ‘user error’ are common, yet these are just errors in design. We explore how frameworks can help evaluate design and usability.

[Read more](https://andus.co/insights/user-error-design-thinking)

[ Work culture ](https://andus.co/insights/tag/work-culture) [ Transformation ](https://andus.co/insights/tag/transformation)

### Beyond best practice – pharma event recap

 In October 2023, we ran our first in-person pharma-focused event in Zurich with 25 experts from across the industry.

[Read more](https://andus.co/insights/beyond-best-practice-zurich-recap)

[ Work culture ](https://andus.co/insights/tag/work-culture) [ Innovation ](https://andus.co/insights/tag/innovation)

### Pharma in focus – rethinking GTM in a crowded market

 &us have a long history of supporting clients in the pharma sector, and we’ve worked alongside our partners to explore the shifting market.

[Read more](https://andus.co/insights/pharma-in-focus-rethinking-gtm)

[ Work culture ](https://andus.co/insights/tag/work-culture) [ Transformation ](https://andus.co/insights/tag/transformation)

### A billion reasons to make progress

 We partnered with a global organisation to define, design, and deliver a risk management tool to aid more intuitive and ethical decisions at work.

[Read more](https://andus.co/insights/billion-reasons-to-make-progress)

[ Innovation ](https://andus.co/insights/tag/innovation) [ Strategy ](https://andus.co/insights/tag/strategy)

### Finding the interstellar moment in a universe of possibilities

 We uncovered the customer value of a piece of technology and narrowed down the seemingly endless use-case possibilities so the client could move forward.

[Read more](https://andus.co/insights/universe-of-possibilites)

[ Our team ](https://andus.co/insights/tag/our-team) [ &us ](https://andus.co/insights/tag/and-us)

### Meet the team - Fiona Tout, Product

 Fiona had a non-traditional route into design and has a variety of experience which brings an original and fresh perspective to her work.

[Read more](https://andus.co/insights/fiona-tout-designer)

[ Disruption ](https://andus.co/insights/tag/disruption) [ Experimentation ](https://andus.co/insights/tag/experimentation)

### Web3 – how to test and learn

 Beyond the initial hype, Web3 use cases and commercial opportunities are starting to emerge like contracts, royalties, loyalty, added value.

[Read more](https://andus.co/insights/web3-test-and-learn)

[ Work culture ](https://andus.co/insights/tag/work-culture)

### In turbulent times for retail, let purpose be your pilot

 The retail sector is notoriously unpredictable, so how do you ensure you survive and thrive in times of constant change? The answer starts with purpose.

[Read more](https://andus.co/insights/retail-purpose)

```json
{
  "@context" : "https://schema.org",
  "@type" : "Corporation",
  "alternateName" : "Ampersand Us",
  "contactPoint" : [ {
    "@type" : "ContactPoint",
    "areaServed" : [ "GB" ],
    "availableLanguage" : "en",
    "contactType" : "general",
    "email" : "info@andus.com",
    "telephone" : "+442034115502"
  } ],
  "description" : "&us is an independent innovation and transformation practice that partners with ambitious organisations to build breakthrough products and services, and brave, adaptable teams.",
  "logo" : "https://andus.co/hubfs/raw_assets/public/AndUs/images/theme/and-us-logo.svg",
  "mainEntityOfPage" : {
    "@id" : "https://andus.co/insights/page/3",
    "@type" : "WebPage",
    "description" : "Check out our insights on innovation, transformation, strategy and design.  (3)"
  },
  "name" : "&Us",
  "sameAs" : [ "https://www.linkedin.com/company/weareandus", "https://www.instagram.com/weareandus/" ],
  "url" : "https://www.andus.co"
}
```