Make things to change things.
&us was born out of a desire to rethink the way consultancies work, and how they work with clients.
Over the years, we’ve worked inside and alongside all sorts of organisations struggling to adapt and grow in the face of rapid change and deep uncertainty. That experience left us frustrated with traditional consulting models that were slow, inefficient and often formulaic.
Unleash the spirit of making
We’re a team of makers at heart, and we aim to set the spirit of making free in every organisation we work with.
That’s because experience has shown us that only by making valuable things together in new ways can people gain the skills, mindset and confidence to really change the way things work. And it’s only when this ground-up change begins to happen that real transformation can take root.
Above: Our making-led model creates a 'virtuous loop' that drives transformation and innovation more effectively.
Approach in practice
We put our approach into practice in three key ways – taking our clients along on the journey and instilling our methodology with their team. Through these methods, we can help you grow, discover opportunities and make transformation stick.
Rally together
We engage teams directly, bringing them together around the shared goal of making something of value to customers and the organisation.
This drives growth, while fostering individual autonomy and buy-in.
Experiment often
As we work together, teams test assumptions, uncovering challenges and opportunities that they couldn’t have foreseen without getting hands-on.
This creates a wellspring of new ideas for innovation and opportunities to explore.
Learn while making
As we make, teams develop new capabilities and ways of working, reshaping how the organisation approaches similar projects tomorrow.
This is how transformation sticks and gains momentum.
Our DNA
Underpinning our culture are a set of common attributes and behaviours that shape our work and our decisions.
Meet the team
We are strategists, designers and coaches - all focused on helping our clients solve their biggest challenges.
Lauren Baddeley
People + Operations Assistant
Paul Archbold
Partner, Co-Founder
Peter Wadsworth
Senior Innovation Coach
Alexandra Johnson
Partner, Managing Director
Emily Maginess
Growth Director
Steve Quirke
Product Strategy Director
Hattie Camp
Strategy Lead
Charlene Salmon
New Business Lead
Zoë Regent
Transformation Director
George Yiakoumi
Product Designer
Rob Fletcher Isaacs
Partner, Co-Founder
Annabelle Régent
Design Lead
Fiona Tout
Senior Product Designer
Emily Dent
Partner, Transformation
Ben Ingram
Strategy Lead
Laura Hewitt
Transformation Lead
Lucy Hackshaw
Transformation Director
Rama Bown
Product Designer
Imaani Bailey
Product Strategist
Paloma Garat
Transformation Lead
Chris Waite
Finance Manager
Saul Minkoff
Strategy Director
Chris Trantom
Senior Innovation Coach
Ben Serbutt
Design Lead
Alex Matthews-Sisan
People + Talent Manager
Toni Wrigglesworth
Resource + Operations Manager
Zahir Sumar
Senior Innovation Coach
Keith Mak
Senior Strategist
Marcus Fogg
Marketing Manager
Lynn Altayara
Senior Product Strategist
Josh Baddiley
Product Designer
Alex Milinazzo
Senior Innovation Coach
Alex Dodd
Product Strategist
Tamsin Kendrick
Innovation Lead