Insights

Check out our insights on innovation, transformation, strategy and design.

Key takeaways from our Innovator’s Sandbox event

Key takeaways from our Innovator’s Sandbox event

Innovation tips for large companies from innovators in AI-led mortgages, healthcare, aviation, and practitioners in innovation and transformation.

There's no such thing as a user error – how design thinking can help

There's no such thing as a user error – how design thinking can help

Accusations of ‘user error’ are common, yet these are just errors in design. We explore how frameworks can help evaluate design and usability.

Beyond best practice – pharma event recap

In October 2023, we ran our first in-person pharma-focused event in Zurich with 25 experts from across the industry.

Pharma in focus – rethinking GTM in a crowded market

&us have a long history of supporting clients in the pharma sector, and we’ve worked alongside our partners to explore the shifting market.

A billion reasons to make progress

We partnered with a global organisation to define, design, and deliver a risk management tool to aid more intuitive and ethical decisions at work.

Finding the interstellar moment in a universe of possibilities

We uncovered the customer value of a piece of technology and narrowed down the seemingly endless use-case possibilities so the client could move forward.

Meet the team - Fiona Tout, Product

Fiona had a non-traditional route into design and has a variety of experience which brings an original and fresh perspective to her work.