Rosie is a part of our Strategy team and is a self-confessed annoyer, though asking annoying questions to get to the root of problems genuinely worth solving.
I’m sure you’ve read plenty on how we’re living in a VUCA world, and how we’re all working in uncertainty, with change all around us. It all sounds rather dramatic. But what does working in uncertainty look/feel like in reality, at a project level?
Well, here we are. Sandwiched between a pandemic, political upheaval, climate armageddon and the robots taking all our jobs. Enough has been written about the ability of unicorns to harness the internet and destabilise whole markets in moments…
It’s more than skin deep though. A brand is more than a logo – that’s just the most visible part.
It’s in every bit of how we talk to and with our clients, how people perceive us as an organisation and how we show up in the world. It needs to come through loud and clear, however someone experiences us.
Emily is on a mission to build &us into a rebel alliance that can really make an impact in the world.
What set Emily on this course?
Frustration for change is something we see quite often in our clients. They see where they want to go, but how to get there, or how to make it happen is tantalisingly beyond their grasp. The power of what we do is in solving that frustration.
You’re here because you’re the kind of person who always asks “why?”
In this case, why the hell is this blog called Rocket Fuel?
Earlier this year one of our retail clients came to us, frustrated. Despite having successfully weathered the pandemic storm, they weren’t making the progress they wanted when it came to building lasting loyalty…
Rob Isaacs, the man with a healthy obsession for building businesses and a bias to action…
Once a month, the design team gets together for our Community of Practice (COP). We use this time to share any general updates, present work, discuss topics, or engage in an activity or workshop of some sort over lunch and chat. It’s a way for us to bond as a team and also for us to continually learn from each other to grow as designers.