Rocket Fuel

Welcome to Rocket Fuel

You’re here because you’re the kind of person who always asks “why?”
In this case, why the hell is this blog called Rocket Fuel?

Make changes before waving a rainbow flag

Make changes before waving a rainbow flag

When Pride Month came around this year, our first reaction was to change our logo like a lot of other companies do. Our designers were happy to do it but questioned the idea by asking if this was really the best we could do to support the LGBT+ community…

High street

Highstreet to Heaven

In recent years, the high street has been in crisis and the COVID-19 pandemic has only thrown this into sharper relief. The government recognises that for society to function, it needs the glue that holds communities together and the high street is a big part of that…

My FMCG Summer

My FMCG Summer

I’ve spent this strangest of summers back at my parent’s place in London, working as an intern with &us. My main focus has been developing an innovation process for teams to create a product or service in just one week. When I first got the brief, I must admit I thought I was being sent on a fool’s errand. But …

When Normal Can’t Get Any Weirder, How Do You Innovate?

When Normal Can’t Get Any Weirder, How Do You Innovate?

Allow me to use the word meme so much it loses all meaning. And intentionally so! Because memes aren’t just a complex series of strange jokes that Generation X don’t understand. Meme thinking is a kaleidoscopic lens through which great change can be understood in business and culture. Meme thinking, I’m certain, is also the key to successful corporate innovation. …