In the early stages of exploring a complex problem, we don’t know what we don’t know. Good experiments help us arrive at better questions, and the right questions to ask at the right time…

Workshops have become a really standard part of modern working life, and they’re certainly a big part of ours at &us. But a poorly planned workshop can be costly for so many reasons, not least if you don’t get to the outputs that you actually want to get to…

We’re big believers in experiments at &us. Experiments are great because they mean that you can learn as you go and then iterate quickly based on those learnings. But that also means that it’s important to start small by fixing your sights on a Minimum Viable Product…

Picture this. You’ve been working on your project for months and months and you’re finally presenting to a team of stakeholders to get alignment on direction, strategy, tactics, and so on. Broadly, you’ve got an agreement in the room. Great! Job done? …Not so much…

Great projects start with great briefs. In fact good briefs are essential to good work. Advertising legend David Ogilvy once said “give me the freedom of a tight brief”–he wasn’t talking about underwear, but rather about how smart constraints give focus to our imagination…