In the early stages of exploring a complex problem, we don’t know what we don’t know. Good experiments help us arrive at better questions, and the right questions to ask at the right time…
Good Questions: Workshops
Workshops have become a really standard part of modern working life, and they’re certainly a big part of ours at &us. But a poorly planned workshop can be costly for so many reasons, not least if you don’t get to the outputs that you actually want to get to…
Good Questions: MVP – defining where to start
We’re big believers in experiments at &us. Experiments are great because they mean that you can learn as you go and then iterate quickly based on those learnings. But that also means that it’s important to start small by fixing your sights on a Minimum Viable Product…
Good Questions: Creating momentum
Picture this. You’ve been working on your project for months and months and you’re finally presenting to a team of stakeholders to get alignment on direction, strategy, tactics, and so on. Broadly, you’ve got an agreement in the room. Great! Job done? …Not so much…
Good Questions: Creating great briefs
Great projects start with great briefs. In fact good briefs are essential to good work. Advertising legend David Ogilvy once said “give me the freedom of a tight brief”–he wasn’t talking about underwear, but rather about how smart constraints give focus to our imagination…
Katie Stotter, Strategy Lead
Katie is simply defined as “a phenomenal being with a seemingly endless supply of energy”…
When is a villain a good thing?
When it helps identify the challenges at the heart of an issue. Corporate language can get in the way of defining what your actual challenge is, so one of the methods we use is a visualisation exercise…
Future of Working: Inclusion, bonding, and belonging
In our series exploring the future of work, we look at inclusion. It’s both easier and more complex in a hybrid world, but with some forethought and collaboration teams and organisations can ensure everyone feels heard and included…
Future of Working: Experimenting with the world of work
Humans are spectacularly bad at predicting the future and have always had to make the most of imperfect data to cast our best bets. Almost 18 months into the pandemic, this has never been more true…
Future of Working: Designing for hybrid work
Remote work doesn’t work for everyone, and not only for logistical reasons. But picking up where we left off doesn’t seem realistic either. Ultimately, there are things from both worlds that we need to keep and that we need to bin…
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