Group of people discussing their thoughts during a workshop in Zurich.

Beyond Best Practice – Pharma event recap

An in-person event to connect, consider and spark Bringing together friends old and new from across the pharmaceutical industry to connect, consider fresh ideas, and ultimately spark action – that was the goal of our recent event at the Widder Hotel in Zurich.  We gathered 25 experts from across clinical innovation, medical education, people and culture, data science, digital strategy …

Scientist

Pharma in focus – Rethinking GTM in a crowded market

The headache of go-to-market At &us, we have a long history of supporting clients in the pharma sector, and we’ve been doing some thinking alongside our partners, exploring interesting questions and making observations about the market and its shifting context.  One thing we can’t escape is that the sector is at an interesting stage of market maturity.  What do we …