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We help our clients become fearless, future-ready
organisations by partnering to build breakthrough products and services, and brave, adaptable teams.

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About Us

&us is an independent innovation and transformation consultancy empowering our clients to thrive in an increasingly complex world.

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Our Work

How we’ve helped our clients make progress.
Novartis Innovation
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Bringing agility and a customer mindset to 150,000 employees globally
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Fake it to Make it: Using experimentation to de-risk innovation
De-risking innovation through experimentation
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Post Office App
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Catapulting consumer experiences into a mobile-first world
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&us Novia
Novia
Galvanising purpose to fuel growth and cultural transformation
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Post Office App
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Catapulting consumer experiences into a mobile-first world
Read More
Fake it to Make it: Using experimentation to de-risk innovation
De-risking innovation through experimentation
Read More
&us Novia
Novia
Galvanising purpose to fuel growth and cultural transformation
Read More

Our Clients

Shaping tomorrow together.

We partner with a diverse mix of clients, from small startups with an idea to industry titans set on transforming their futures.
What unites them all is the mission to reimagine how they work.

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TakedaBritish Red Cross
Alcon logoPost Office logo
Macmillan LogoNovartis logo
River Island Logo
Novia Logo
HP Logo
The senior leaders could not believe the speed at which we have arrived at tangible commercial value
Global pharma client

I can see you shift and change things in our organisation

Global Head of Talent & Leadership, Global Tech Client
&us put us in the driving seat of our own transformation, and that feels very different from other consultancies
Head of People & Transformation, Global Pharma Client

They’re an incredibly good, fast partner for any new product development

Alex Smilansky, CEO, Mayku

    Featured Blog

    Rosie O'Sullivan

    Rosie O’Sullivan, Senior Strategist

    Rosie is a part of our Strategy team and is a self-confessed annoyer, though asking annoying questions to get to the root of problems genuinely worth solving.
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    Burning newspaper

    What to do when the proverbial hits the fan

    I’m sure you’ve read plenty on how we’re living in a VUCA world, and how we’re all working in uncertainty, with change all around us. It all sounds rather dramatic. But what does working in uncertainty look/feel like in reality, at a project level?
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    &us team - working

    Progress: A quiet rebellion

    Well, here we are. Sandwiched between a pandemic, political upheaval, climate armageddon and the robots taking all our jobs. Enough has been written about the ability of unicorns to harness the internet and destabilise whole markets in moments…
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    Rebrand

    Notice anything different about us? We’ve had a bit of a makeover

    It’s more than skin deep though. A brand is more than a logo – that’s just the most visible part. It’s in every bit of how we talk to and with our clients, how people perceive us as an organisation and how we show up in the world. It needs to come through loud and clear, however someone experiences us.
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    One of &us: Emily Dent

    Emily Dent, Partner

    Emily is on a mission to build &us into a rebel alliance that can really make an impact in the world. What set Emily on this course?
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    Tantalus

    Making progress on Purpose

    Frustration for change is something we see quite often in our clients. They see where they want to go, but how to get there, or how to make it happen is tantalisingly beyond their grasp. The power of what we do is in solving that frustration.
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    Rocket Fuel

    Welcome to Rocket Fuel

    You’re here because you’re the kind of person who always asks “why?” In this case, why the hell is this blog called Rocket Fuel?
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    Model wearing pink t-shirt

    Delivering culture shift and commercial success together

    Earlier this year one of our retail clients came to us, frustrated. Despite having successfully weathered the pandemic storm, they weren’t making the progress they wanted when it came to building lasting loyalty…
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    Rob Isaacs

    Rob Isaacs, Co-Founder

    Rob Isaacs, the man with a healthy obsession for building businesses and a bias to action…
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    Rendered Porche

    Ahead of the Curve

    Once a month, the design team gets together for our Community of Practice (COP). We use this time to share any general updates, present work, discuss topics, or engage in an activity or workshop of some sort over lunch and chat. It’s a way for us to bond as a team and also for us to continually learn from each other to grow as designers.
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    Rocket Fuel in your inbox

    Get a little bit of rocket fuel in your inbox every month with the &us newsletter. In it you’ll find some great thinking and views from our teams, stories of work we’ve done for our clients to help them innovate, change and grow, plus some of the great stuff we’ve found through our work.

    By signing up you are agreeing to &us storing and processing your data inline with our privacy policy.*
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    Whether you have a project you’d like to discuss, you’re interested in joining our team, or you just have a burning question, we’d really love to hear from you.

    Get In Touch