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Featured Blog

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There’s no such thing as a user error – How design thinking can help

We’ve all been accused of it, and probably admitted to it ourselves at some point: the dreaded user error. The PICNIC (problem in chair, not in computer), the IBM (idiot behind machine)… take your pick. Essentially the accusation that you, as the person responsible for operating the thing, have done something that has broken the thing and it’s entirely your
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Group of people discussing their thoughts during a workshop in Zurich.

Beyond Best Practice – Pharma event recap

An in-person event to connect, consider and spark Bringing together friends old and new from across the pharmaceutical industry to connect, consider fresh ideas, and ultimately spark action – that was the goal of our recent event at the Widder Hotel in Zurich.  We gathered 25 experts from across clinical innovation, medical education, people and culture, data science, digital strategy
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Scientist

Pharma in focus – Rethinking GTM in a crowded market

The headache of go-to-market At &us, we have a long history of supporting clients in the pharma sector, and we’ve been doing some thinking alongside our partners, exploring interesting questions and making observations about the market and its shifting context.  One thing we can’t escape is that the sector is at an interesting stage of market maturity.  What do we
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A billion reasons to make progress

We frequently handle complex product development projects, and see clients stuck all the time – in constant ideation, in analysis paralysis, in struggling to get started, knowing how to move forwards. Except that this was an ethics, compliance and risk management product, and there was a very real and urgent reason to make real and rapid progress. Our client is
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Finding the interstellar moment in a universe of possibilities

We broke our client out of an endless cycle of ‘what ifs’ to translate the real customer value of a piece of technology, and narrow down the seemingly endless use-case possibilities so they can move forwards and realise the potential of their tech in new industries.
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Meet the team – Fiona Tout, Product

Fiona has had a non-traditional route into design, and the variety of her experience means she brings original and fresh perspective to her work.  Find out what excites her about her work and how she deals with client challenges.
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Web3 – How to test and learn

It’s fascinating to see what’s happening in the Web3 space. Beyond the initial hype, use cases and commercial opportunities are starting to emerge like contracts, royalties, loyalty, added value.
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In turbulent times for retail, let purpose be your pilot

The retail sector is notoriously unpredictable. Challenges are inevitable, so how do you ensure you not only survive but also thrive in times of constant change? The answer lies in purpose.
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Meet the team – Steve Quirke, Strategy

Steve leads our strategy team, and bring to &us a huge amount of experience working with businesses from X-Box, Microsoft and Mercedes-Benz to the UN and small tech startups.
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5 top transformation tips from the frontline

Insights and advice for organisations for the changes they need to make to become fit for the future and set themselves up for constant change in the face of increasing volatility, uncertainty, complexity and ambiguity. 
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