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Peter Wadsworth

Senior Innovation Coach

What do you do at &us?

Workshop design and facilitation using Design Thinking and LEGO Serious Play and coaching. I help people solve problems.

What do you care about most in your work?

I like helping people do what they do better. Not because I can do it better, but because I know some ways that might mean they can.

What did you do prior to &us?

I was a newsreader on local radio before moving into motoring and motor sport journalism in print and online. Worked in PR for about five minutes and hated it, so moved into corporate website management and development. That led me to the Robert Bosch Group where I took a job in eCommerce before I moved to innovation and connected home stuff, launching the Home Connect platform, managing partnerships, feature development and associated organisational transformation. I was also part of the Bosch Home Appliances Design Thinking cohort, rolling out the process around the globe as a certifying coach and trainer. After that, I worked as Design Thinking Lead at a cloud transformation consultancy on the organisational (very much NOT technical!) side!

What you might not know about me…

I race motorbikes in real life, and cars on computers. I make a good old fashioned and very good French omelette.

Talk to me about…

Workshop design and facilitation is my “superpower”. I trained in Design Thinking at the Hasso Platner d School, and learned LEGO Serious Play from one of the people who invented it. If you’re getting a load of people together to solve a problem, I’m your guy. I also enjoy using those techniques to define, design and implement organisational transformation programmes.

In terms of general interests, as a general rule I’ll be interested in anything that you’re interested in! Whatever book you’re reading right now. Tell me all about what you’re passionate about – I love learning new stuff about new stuff.

Otherwise, talk to me about organisational design, design in general, AI value alignment and existential risk (CHEERY!), the philosophy of mind, consciousness and anything that involves going fast on something that has wheels. MotoGP, Supermoto, WEC and F1 mainly.