Imaani Bailey

Imaani Bailey

Junior Product Strategist

What do you do at &us?

Helping clients on their exploration and discovery journeys. Either helping them explore uncertainty, problem areas or new opportunities to discover new ways for them to maximise their value or potential. 

Working  collaboratively with the client and &us team to shape powerful insights and problem-centred innovations.

What do you care about most in your work?

Making sure we’re producing quality work alongside quality experiences. I really care about people, and like to make sure everyone’s feeling good. This is important internal and for the client, making sure we’re not just delivering solutions but building connections and relationships.

What did you do prior to &us?

I graduated with a First Class BA (2020) and Distinction MA in Design Management (2021). 

Prior to joining &us, I worked as a Product Manager for an online education company. I was responsible for continuous development of a new product they wanted to take to schools. This involved research-oriented and user-centric decision making in supporting the product vision and strategy development. 

What you might not know about me…

I love, love, love music – I’ll go from rap, to classical, to foreign to dancehall and round it off with some Lana Del Rey. I love seeing music live. Most recently I went to see 50 cent and just bought tickets for Girls Aloud, my younger self is screaming!! 

I’ve also just got into painting and (kinda) making coasters. Using a range of colours for an explosion of paint, patterns and designs.

Talk to me about…

Your problems… sound like a therapist but my friends do call me their life coach. 

I love connecting the dots, and bringing a different perspective to ways of thinking and solutions. Just like in personal life, I like to look for opportunities to grow, add value or better anything.