Hattie Camp

Strategy Lead

What do you do at &us?

As a Strategy Lead, my role is made up of three activities that help deliver brilliant work for &us clients. 

These are:

  • Leading project teams to deliver client work that is thoughtful, rigorous and provocative
  • Supporting, guiding and developing more junior members of the team, helping them reach their potential 
  • Working with the leadership team to drive the thinking at &us, pushing ourselves to be better and to create the best working environment for all &us employees

What do you care about most in your work?

True collaboration and coming up with ideas and potential solutions to solve challenges. 

On a human level, I love people and the dynamics of working with others; collaborating, interacting, facilitating, discussing, debating. These are the moments that make me feel the most inspired, when ideas are being bounced around and conversations are open and honest.

Having worked in innovation for the majority of my career, I’m fascinated by the process of coming up with an idea that sticks. There are so many parts to coming up with a good idea, plus the many ingredients that are then needed to turn an idea into a successful product or service. It’s a never ending process of interaction because even when a product or service is launched, there is always room for improvement. 

What did you do prior to &us?

My career has been purposefully varied to date. I started my teeth at Clear, the strategy arm of M&C Saatchi. It was a bootcamp on how to be a consultant, where I learnt the art of storytelling through the lens of ‘brutal simplicity of thought’.After nearly 6 years there, I discovered Design Thinking and service design, creating brand-led customer experiences for the biggest hotel group in the world. Before moving into the impact space; working with public sector organisations, charities and impact start-ups to tackle some of the biggest challenges around fundraising whilst developing innovation capabilities for some of the biggest charities in the UK. My previous role before &us had two areas of focus; consulting in healthcare, mainly helping to bring patient experience to the front and centre of care in the NHS and coaching individuals and organisations in Design Thinking. 

What you might not know about me…

I feel like these are quite generic answers (but it’s true!)… travel, reading, sport. I’ve spent time travelling South and Central America in recent years. I love reading, anything from an easy crime thriller by the pool on holiday or using my commute to dig into a strategy or innovation book. Sport and exercise helps give me a break from thinking; a spin class, weights, netball or tennis in the summer.

Talk to me about…

Facilitation, specifically energisers (I’ve got some fun ones when you really need to manage the energy).