Ben Serbutt

Design Lead

What do you do at &us?

Co-lead and mentor the Design team of 7 UX, product and visual designers, plus freelancers. Propose, scope and lead projects; farm new work, manage clients and stakeholders; spearhead the push for Life-Centred Design; train and upskill the team in visual output; keep up to date with technology and how it applies to our fields. Ensure first-class quality of designed deliverables at &us, no matter the channel or product.

What do you care about most in your work?

Creating beautiful and improved experiences for clients and mentoring our design team with structured and supported growth.

What did you do prior to &us?

Lead the creative output of an ethical digital agency, designing sites for the likes of Greenpeace, Care International and Stop Killer Robots. 

Before that working for an Olympic legacy charity startup with BBC and BT; art directed Smash Hits, Wanderlust and many other magazines (remember them!); was an illustrator, creative director, content lead, and many more!
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What do you do for fun outside of work?

First and foremost I’m a dad to my two awesome daughters. Then a bit of indoor gardening, art, yoga, reading, music – I’m a hippie at heart.

Talk to me about…

The newly emerging field of life-centred design and innovation, the infinitesimal craft of the perfect typeface and the fact I can find the perfect magazine for you.