---
title: When is a villain a good thing?
description: Corporate language can get in the way of identifying your real challenge – that's where this visualisation exercise comes in.
---

[Insights ](https://andus.co/insights)

# [When is a villain a good thing?](https://andus.co/insights/villain)

 Written by [The &us Team](https://andus.co/insights/author/the-andus-team) | 04/03/2022

### Corporate language can get in the way of defining what your actual challenge is, so one of the methods we use is a visualisation exercise.

We ask teams to not only imagine their project as a superhero but also imagine the villain their superhero is fighting against. Creating a villain helps us to identify the challenges at the heart of an issue.

It’s a bit of fun, but also actually a surprisingly effective method for realising the barriers to climb in a project, and it also helps to make them feel easier to fight. Our Strategy Lead, [Katie Stotter](https://www.linkedin.com/in/kstotter/), made a few of them into cartoons for a recent team demo – we think Marvel may be calling any day now… ?‍

*Need help in identifying your villains? [Get in touch with us.](https://139492726-hs-sites-eu1-com.sandbox.hs-sites-eu1.com/contact)*

[View full post](https://andus.co/insights/villain)

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