When is a villain a good thing?

Creating a villain helps us to identify the challenges at the heart of an issue. Corporate language can get in the way of defining what your actual challenge is, so one of the methods we use is a visualisation exercise. We ask teams to not only imagine their project as a superhero but also imagine the villain their superhero is fighting against.

It’s a bit of fun, but also actually a surprisingly effective method for realising the barriers to climb in a project, and it also helps to make them feel easier to fight. Our Strategy Lead, Katie Stotter, made a few of them into cartoons for a recent team demo – we think Marvel may be calling any day now… 🦸‍♀

Visualisation exercise
Villain
Villain

Need help in identifying your villains? Get in touch with us.