Rosie O'Sullivan

Rosie O’Sullivan

Senior Strategist

What do you do at &us?

I help our clients capture real value for their businesses by asking annoying questions that gets to the root of problems genuinely worth solving. Unlocking the stuff that’s really meaningful for consumers and customers, the stuff that can drive real change in an organisation, or accelerate growth into new and unchartered territories – that’s where I get excited.

What do you care about most in your work?

Seeing and helping make change for the better, with things that make a difference to real people.

What did you do prior to &us?

I’ve been doing strategy and innovation for about 4 years before I joined &us. Before that I did a bit of science teaching, and a bit of playwriting.

When not at work…

I am an enthusiastic but terrible crafter and a less enthusiastic but equally terrible cook.

Talk to me about…

Disrupting your business – or if that doesn’t take your fancy, cake?