--- title: About | Make it now. Change tomorrow. | &us description: With a distinctive making-led approach, &us is an innovation and transformation partner for organisations tired of traditional consultancy models. image: https://andus.co/hubfs/OpenGraph%20-%20About%20-%201200x630-min.png --- Our approach # Make things to change things. ![The &us team discussing new ideas](https://andus.co/hubfs/raw_assets/public/AndUs/images/placeholders/image-placeholder-3.jpg) ![People collaborating in an innovation workshop](https://andus.co/hs-fs/hubfs/Mask%20group-min-1.png?width=894&height=564&name=Mask%20group-min-1.png) ### &us was born out of a desire to rethink the way consultancies work, and how they work with clients. Over the years, we’ve worked inside and alongside all sorts of organisations struggling to adapt and grow in the face of rapid change and deep uncertainty. That experience left us frustrated with traditional consulting models that were slow, inefficient and often formulaic.  > ## “We’re called ‘&us’ because first and foremost, our clients’ progress is our best result. And the ultimate goal is to equip them with everything they need to thrive – without us.” Paul Archbold, Co-Founder, &us Our approach ## Unleash the spirit of making We’re a team of makers at heart, and we aim to set the spirit of making free in every organisation we work with.  That’s because experience has shown us that only by making valuable things together in new ways can people gain the skills, mindset and confidence to really change the way things work. And it’s only when this ground-up change begins to happen that real transformation can take root.  ![The &us 'making-led model' that helps companies unleash the spirit of making](https://andus.co/hs-fs/hubfs/Layer%201-min.png?width=1066&height=491&name=Layer%201-min.png) **Above:** Our making-led model creates a 'virtuous loop' that drives transformation and innovation more effectively. ![Content spacer](https://andus.co/hs-fs/hubfs/Content%20spacer.png?width=300&height=10&name=Content%20spacer.png) ## Approach in practice We put our approach into practice in three key ways – taking our clients along on the journey and instilling our methodology with their team. Through these methods, we can help you grow, discover opportunities and make transformation stick. ![A group of Macmillan employees working together](https://andus.co/hs-fs/hubfs/Mask%20group%201-min.png?width=1032&height=648&name=Mask%20group%201-min.png) ### Rally together We engage teams directly, bringing them together around the shared goal of making something of value to customers and the organisation. **This drives growth, while fostering individual autonomy and buy-in.**   ![The &us team at an away day exploring new ideas](https://andus.co/hs-fs/hubfs/Mask%20group%202-min.png?width=1032&height=648&name=Mask%20group%202-min.png) ### Experiment often As we work together, teams test assumptions, uncovering challenges and opportunities that they couldn’t have foreseen without getting hands-on. **This creates a wellspring of new ideas for innovation and opportunities to explore.** ![The &us team in a workshop](https://andus.co/hs-fs/hubfs/Mask%20group%203-min.png?width=1032&height=648&name=Mask%20group%203-min.png) ### Learn while making As we make, teams develop new capabilities and ways of working, reshaping how the organisation approaches similar projects tomorrow. **This is how transformation sticks and gains momentum.** ## Our DNA Underpinning our culture are a set of common attributes and behaviours that shape our work and our decisions. ![The &us DNA underpins the company culture](https://andus.co/hs-fs/hubfs/Our%20DNA.png?width=2142&height=887&name=Our%20DNA.png) ## Meet the team We are strategists, designers and coaches - all focused on helping our clients solve their biggest challenges. All Transformation Design Growth Leadership Operations Strategy ![](https://andus.co/hs-fs/hubfs/Squiggle%20Headshots%20(400x500)/Pete%20Wadsworth-min.png?width=400&height=500&name=Pete%20Wadsworth-min.png) ![](https://andus.co/hs-fs/hubfs/Headshots%20(400x500)/Pete%20Wadsworth-min.png?width=400&height=500&name=Pete%20Wadsworth-min.png) #### Peter Wadsworth ##### Senior Innovation Coach ![](https://andus.co/hs-fs/hubfs/Squiggle%20Headshots%20(400x500)/Zoe%20Regent-min.png?width=400&height=500&name=Zoe%20Regent-min.png) ![](https://andus.co/hs-fs/hubfs/Headshots%20(400x500)/Zoe%20Regent-min.png?width=400&height=500&name=Zoe%20Regent-min.png) #### Zoë Regent ##### Transformation Director ![](https://andus.co/hs-fs/hubfs/Squiggle%20Headshots%20(400x500)/Rob%20Fletcher%20Isaacs-min.png?width=400&height=500&name=Rob%20Fletcher%20Isaacs-min.png) ![](https://andus.co/hs-fs/hubfs/Headshots%20(400x500)/Rob%20Fletcher%20Isaacs-min.png?width=400&height=500&name=Rob%20Fletcher%20Isaacs-min.png) #### Rob Fletcher Isaacs ##### Partner, Co-Founder ![](https://andus.co/hs-fs/hubfs/Squiggle%20Headshots%20(400x500)/Paul%20Archbold-min.png?width=400&height=500&name=Paul%20Archbold-min.png) ![](https://andus.co/hs-fs/hubfs/Headshots%20(400x500)/Paul%20Archbold-min.png?width=400&height=500&name=Paul%20Archbold-min.png) #### Paul Archbold ##### Partner, Co-Founder ![](https://andus.co/hs-fs/hubfs/Squiggle%20Headshots%20(400x500)/Fiona%20Tout-min.png?width=400&height=500&name=Fiona%20Tout-min.png) ![](https://andus.co/hs-fs/hubfs/Fiona%20Tout-min.png?width=800&height=1000&name=Fiona%20Tout-min.png) #### Fiona Tout ##### Senior Product Designer ![](https://andus.co/hs-fs/hubfs/Squiggle%20Headshots%20(400x500)/Emily%20Dent-min.png?width=400&height=500&name=Emily%20Dent-min.png) ![](https://andus.co/hs-fs/hubfs/Headshots%20(400x500)/Emily%20Dent.png?width=400&height=500&name=Emily%20Dent.png) #### Emily Dent ##### Partner, Transformation ![](https://andus.co/hs-fs/hubfs/Squiggle%20Headshots%20(400x500)/Laura%20Hewitt-min.png?width=400&height=500&name=Laura%20Hewitt-min.png) ![](https://andus.co/hs-fs/hubfs/Headshots%20(400x500)/Laura%20Hewitt-min.png?width=400&height=500&name=Laura%20Hewitt-min.png) #### Laura Hewitt ##### Transformation Lead ![](https://andus.co/hs-fs/hubfs/Squiggle%20Headshots%20(400x500)/Imaani%20Bailey-min.png?width=400&height=500&name=Imaani%20Bailey-min.png) ![](https://andus.co/hs-fs/hubfs/Headshots%20(400x500)/Imaani%20Bailey-min.png?width=400&height=500&name=Imaani%20Bailey-min.png) #### Imaani Bailey ##### Product Strategist ![](https://andus.co/hs-fs/hubfs/Squiggle%20Headshots%20(400x500)/Paloma%20Garat-min.png?width=400&height=500&name=Paloma%20Garat-min.png) ![](https://andus.co/hs-fs/hubfs/Headshots%20(400x500)/Paloma%20Garat-min.png?width=400&height=500&name=Paloma%20Garat-min.png) #### Paloma Garat ##### Transformation Lead ![](https://andus.co/hs-fs/hubfs/Chris%20Waite-1-min%20(1).png?width=800&height=1000&name=Chris%20Waite-1-min%20(1).png) ![](https://andus.co/hs-fs/hubfs/Chris%20Waite-min%20(1).png?width=800&height=1000&name=Chris%20Waite-min%20(1).png) #### Chris Waite ##### Finance Manager ![](https://andus.co/hs-fs/hubfs/Squiggle%20Headshots%20(400x500)/Saul%20Minkoff-min.png?width=400&height=500&name=Saul%20Minkoff-min.png) ![](https://andus.co/hs-fs/hubfs/Headshots%20(400x500)/Saul%20Minkoff-min.png?width=400&height=500&name=Saul%20Minkoff-min.png) #### Saul Minkoff ##### Strategy Director ![](https://andus.co/hs-fs/hubfs/Squiggle%20Headshots%20(400x500)/Chris%20Trantom-min.png?width=400&height=500&name=Chris%20Trantom-min.png) ![](https://andus.co/hs-fs/hubfs/Headshots%20(400x500)/Chris%20Trantom-min.png?width=400&height=500&name=Chris%20Trantom-min.png) #### Chris Trantom ##### Senior Innovation Coach ![](https://andus.co/hs-fs/hubfs/Squiggle%20Headshots%20(400x500)/Toni%20Wrigglesworth-min.png?width=400&height=500&name=Toni%20Wrigglesworth-min.png) ![](https://andus.co/hs-fs/hubfs/Headshots%20(400x500)/Toni%20Wrigglesworth-min.png?width=400&height=500&name=Toni%20Wrigglesworth-min.png) #### Toni Wrigglesworth ##### Resource + Operations Lead ![](https://andus.co/hs-fs/hubfs/Squiggle%20Headshots%20(400x500)/Keith%20Mak-min.png?width=400&height=500&name=Keith%20Mak-min.png) ![](https://andus.co/hs-fs/hubfs/Headshots%20(400x500)/Keith%20Mak-min.png?width=400&height=500&name=Keith%20Mak-min.png) #### Keith Mak ##### Senior Strategist ![](https://andus.co/hs-fs/hubfs/Squiggle%20Headshots%20(400x500)/Lynn%20Altayara-min.png?width=400&height=500&name=Lynn%20Altayara-min.png) ![](https://andus.co/hs-fs/hubfs/Headshots%20(400x500)/Lynn%20Altayara-min.png?width=400&height=500&name=Lynn%20Altayara-min.png) #### Lynn Altayara ##### Senior Product Strategist ![](https://andus.co/hs-fs/hubfs/Aishlin%20McIntyre-min-1.png?width=800&height=1000&name=Aishlin%20McIntyre-min-1.png) ![](https://andus.co/hs-fs/hubfs/Aishlin%20McIntyre-min.png?width=800&height=1000&name=Aishlin%20McIntyre-min.png) #### Aishlin McIntyre ##### Junior Innovation Consultant ![](https://andus.co/hs-fs/hubfs/Sneha%20Daniel-min-1.png?width=800&height=1000&name=Sneha%20Daniel-min-1.png) ![](https://andus.co/hs-fs/hubfs/Sneha%20Daniel-min.png?width=800&height=1000&name=Sneha%20Daniel-min.png) #### Sneha Daniel ##### Junior Innovation Consultant ![](https://andus.co/hs-fs/hubfs/Mor%20Bakal-min-1.png?width=800&height=1000&name=Mor%20Bakal-min-1.png) ![](https://andus.co/hs-fs/hubfs/Mor%20Bakal-min.png?width=800&height=1000&name=Mor%20Bakal-min.png) #### Mor Bakal ##### Senior Designer ## Let's talk #### If you have a project you’d like to discuss, or you’re interested in joining our team, then we’d really love to hear from you. 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